Category: Marketing

  • Customer Acquisition Cost for SaaS Startups: 11 Hacks to Reduce CAC in 2025
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    22 minutes

    Customer Acquisition Cost for SaaS Startups: 11 Hacks to Reduce CAC in 2025

    The best part of a business is getting new customers – right? But if you want to ensure sustainable growth, you’ve also got to pay attention to your Customer Acquisition Cost or CAC. When we start a business, we usually focus on bringing in as many customers as possible. But not paying enough attention to…

  • 100 Best Business Books: The Ultimate Book List for Tech and eCommerce Professionals
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    70 minutes

    100 Best Business Books: The Ultimate Book List for Tech and eCommerce Professionals

    What do the world’s most successful people have in common?… They read a lot. And read the best business books available in the market. From Theodore Roosevelt to Barak Obama, Bill Gates to Elon Musk – they all are known as passionate readers. They also inspired people to read by sharing the importance of book…